The Fascinating History of New Balance: From Arch Supports to Iconic Sneakers

When you think of New Balance, you might picture comfortable, stylish sneakers that have captured the hearts of athletes and streetwear enthusiasts alike. But did you know that New Balance started with a focus on orthopedic footwear? Let's dive into the unique history of New Balance and see how it transformed from a small arch support company into a global footwear icon.

1906: The Humble Beginnings in Boston New Balance began in 1906, founded by William J. Riley in Boston, Massachusetts. Originally named the "New Balance Arch Support Company," the business was focused on creating arch supports and orthopedic products to improve shoe comfort. Riley, inspired by the natural support and balance of a chicken's foot, aimed to help workers who stood all day to find relief and stability.

1930s-1950s: Expanding into Custom Footwear Throughout the 1930s, New Balance’s reputation grew, especially among athletes and workers who relied on comfort and support in their footwear. In 1938, the company introduced its first running shoe, custom-made for a local running club. It was a low-profile start, but one that would set the tone for New Balance’s future in sports.

The 1960s: A New Era of Innovation By the 1960s, New Balance was making waves among runners with the release of the Trackster, the world’s first running shoe with a ripple sole, designed to provide better traction and cushioning. It quickly became popular among high school and college track teams. The company also introduced different width options, a groundbreaking move that allowed a custom fit for every foot—a principle that New Balance still stands by today.

The 1970s-80s: Rise to Fame in the Running World In the 1970s, as running surged in popularity, New Balance became a top choice among runners. The launch of the New Balance 320 in 1976—its first shoe with the famous "N" logo—gained international acclaim and earned the title of "Best Running Shoe" by Runner's World magazine. This era established New Balance as a major player in athletic footwear, known for its performance, comfort, and innovative designs.

1990s-Present: A Global Icon in Sneakers New Balance continued to expand globally throughout the 1990s and 2000s. Its sneakers became more than just athletic gear—they became style statements. Models like the 990 series gained cult status in fashion circles, adored by celebrities and sneakerheads alike. With its blend of high-quality craftsmanship and classic design, New Balance became a favorite among those who value both performance and aesthetics.

Sustainability and Commitment to Quality Today, New Balance remains committed to its original values: quality, comfort, and fit. The brand produces a significant portion of its shoes in the United States and the United Kingdom, focusing on high manufacturing standards and local craftsmanship. New Balance has also embraced sustainability, working on eco-friendly initiatives to reduce its environmental footprint.

Conclusion From humble beginnings in Boston to becoming a powerhouse in both athletic performance and fashion, New Balance's journey is a story of innovation and commitment to quality. Whether you’re wearing them for a run or pairing them with your favorite streetwear, New Balance sneakers have a rich history that sets them apart.

Explore Our Collection Interested in experiencing New Balance’s legendary comfort and style? Check out our New Balance collection to find the perfect pair for your look and lifestyle.